There’s a mantra in the field of sales that says, People don’t care what you know until they know that you care. DaVinci, my post traumatic stress gelding, has caused me to tweak that saying to fit his point of view — DaVinci doesn’t want to interact with me until he knows that I care. Which leads me to a question. How do you show a horse that you care? Continue reading
I Feel Good, My Horse Feels Good 