Check it out. Positive reinforcement training goes mainstream on the sitcom The Big Bang Theory.
Here’s a scene where Sheldon is trying to modify the annoying habits of Leonard’s new girlfriend and neighbor Penny.
Nothing like a little operant conditioning humor!
Wow! That’s absolutely hilarious!
I’m going to have to forward it to a few people.
In all seriousness, though, positive reinforcement works a lot better than negative reinforcement on people too. It isn’t just for animals. 😛
Programs like tagTeach are even experimenting with the benefits of using a marker signal with humans. (http://www.tagteach.com/)